Tuesday, October 7, 2008, 16.30 - 19.00 LEWIS Media Centre

PR serves multiple objectives within an organisation, including elevating the brand, creating positive profile and communicating with all channels. However, despite its increasingly vital role, it is still often difficult to demonstrate ROI in a tangible way.

With the economic downturn, it’s more critical than ever that PR departments promote value effectively across multiple channels.

You are invited to LEWIS PR’s next industry forum, which will showcase and discuss different tools and methodologies for ensuring all stakeholders recognise the value of PR. Leading industry figures will discuss their personal views on how best to demonstrate the mission critical role PR plays in today’s organisation.

16.30 Meet and greet

17.30 Presentations

Nick Fox, director of financial communications, Virgin Group: – Strategic not peripheral: how PR should not only be on the board agenda, but help influence it
Paul Dobson, corporate communications and public affairs, Citrix – Putting it into practice: the best ways to internally communicate the PR function within a large organisation
Elisabeth Lewis-Jones, president, Chartered Institute of Public Relations – An industry perspective: why PR should prove its value and recommended best practice
Liam Kelly, analysis manager, Cision – Key measurement techniques: keeping up with the latest PR measurement tools and trends both off and online
Jon Silk, client services director, LEWIS PR –  Adding bounce: making the argument convincing with powerful new media techniques

19.00 Drinks reception and networking
Showcase of interactive services and reporting/evaluation tools

Tickets are £25 per person. If you are interested in attending this event, please email Sally Cliffe to reserve your place.

All profits from the forum will go to charity event, Byte Night,
the IT industry’s annual sleep out.