Wednesday 1 April, 16.30 – 19.00 LEWIS Media Centre

In today’s rapidly shifting media landscape, PR campaigns have the power to spread a company’s message to a larger audience than ever, at a fraction of the cost of other marketing methods.

Implementing a global strategy that takes into account cultural considerations and maximises ROI has never been more important, in order to maintain consistency and achieve success.

	Keith Lucas, founder of Lucas brand, on how to manage global brand messages without compromising local relevance. He will also discuss the impact of the recession on international marketing and how best to integrate all aspects of the marketing mix to create a more effective communication strategy.
	Dorne Lovegrove, marketing communication manager, Middle East & Africa, Orange Business Services, on driving campaigns in emerging markets. She will explore differentiating factors, notable trends and crucial success factors when building a brand in these new territories.
	Lisa Hutt, EMEA programs director for salesforce.com, on how salesforce.com has formalised its global marketing proposition to take it from start up to international leader. She will also share experiences of coordinating international campaigns and how PR can support and strengthen a wider global strategy.
	Michael Gonzalez, former journalist and senior media consultant at LEWIS, will discuss the international media. He will outline who they are, the stories they want and how to pitch to them. Plus the do’s and don’ts of handling the global business press and what makes an international versus a local story.